Vanta's Dir. Sales Development

Zach Palmear, the Director of Sales Development at Vanta, shares his experiences leading the sales team across NAMR and APAC. After identifying gaps in operational efficiency and a disappointing connect rate, he implemented TitanX, an AI-driven tool aimed at improving sales outreach. Initially skeptical, Zach witnessed a remarkable increase in connect rates from five to eighteen percent shortly after using TitanX. He emphasizes the importance of clean data and dedicated resources for optimal results, recommending TitanX for its ability to foster quality conversations over mere quantity. Zach believes that losing TitanX would negatively impact their success in sales development.