The Cost of TitanX
Is Your "Cheap" Tech Stack Bankrupting You? The Math of CAC.
In this video, Joey tackles the most common objection to premium sales tools: "It’s too expensive." By modeling the "Status Quo" against the TitanX model, he demonstrates that keeping costs low at the top of the funnel (cheap data/dialers) actually inflates the cost of every downstream outcome—from conversations to closed revenue.
The "Status Quo" Breakdown (The $22k Customer)
The Input: A rep costs ~$8,500/mo (fully loaded). With a standard 4% connect rate, they generate ~40 conversations and 0.3 closed deals per month.
The Cost: Because the rep spends hours churning through bad numbers, the Cost to Acquire a Customer (CAC) balloons to $22,667.
The Phone Intent Breakdown (The $9k Customer)
The Input: You add a massive $2,000/mo tech spend per rep (raising monthly cost to $10,500). However, the connect rate jumps to 25%, allowing the rep to generate ~125 conversations and 0.94 closed deals on half the dial volume.
The Result: Despite higher upfront costs, the efficiency gain drops the CAC to $9,362.
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