MarketLauncher's Chief Operations Officer

Mary White discusses how MarketLauncher improved their sales engagement by utilizing TitanX to connect with difficult decision makers in the C-level healthcare market. Despite facing challenges with bad data, the sales team was able to triple their connect rate and achieve more booked appointments and referrals. Collaborating closely with Justin, they implemented strategic calling and targeted lists to enhance their outreach. Mary emphasizes the importance of a strong sales team and the belief in their capabilities to drive conversions. Overall, the strategies employed allowed for quicker ramp-up and easier initiation of complex sales.