How to Think About Data Sources
The "Bad Data" Pie Chart: Why Your Provider Matters
In this clip, Joey answers a critical question: How much does your data vendor actually impact your list quality? Using a simple pie chart analogy, he demonstrates that "Bad Data" is a thief—the larger that slice, the smaller your "High Intent" opportunity becomes.
Key Levers of List Quality:
The Provider: Different vendors excel in different niches. If your provider is weak in your target vertical, your bad data rate will skyrocket.
The Context: Industry (e.g., Construction vs. Tech), Segment (Enterprise vs. SMB), and Persona (CISO vs. VP) all drastically alter reachability.
The Strategy: By identifying which data sources perform best for your specific targets (e.g., using Clay for commercial VPs vs. ZoomInfo for enterprise CISOs), you can shrink the "Bad Data" wedge and naturally expand your High Intent pool.
%201.svg){kind=icon}
